After finishing her modelling career, Melissa Odabash, who mainly demonstrated swimsuits and bikinis on the podium, decided to create her own collection of beachwear. After all, she knew like no one else what women want from their swimwear. The idea of creating her own brand of beachwear came up with Melissa in 1995.
And her first collection, which was launched in 1999, immediately gained wide popularity. The success was so overwhelming that the British Vogue was quick to name the brand “The Ferrari’s of the bikini world”.
Today, MELISSA ODABASH label is incredibly sought-after and popular in the world of beach fashion. Melissa Odabash’s collections have a consistent presence in such famous fashion publications as Elle, Vogue, In Style, Harper’s Bazaar, Glamor, GQ and Tatler.